When people see a product or service, they tend to go online to research it. Buyers want to see the product from every angle, reviews, pricing options etc. to help them make the best decision.
According to the eCommerce foundation, 88% of buyers research a product online before making a purchase.
What does this mean for business owners?
This means you need a good website to house all the information about your product. Your website is actually where you nurse and grow your brand.
Social media is a great place to advertise and share your website address.
Although your clients might see your product on social media first, 88% of them will look it up online before making a buying decision.
So, feel free to put in your website address next time you advertise!